Good morning search marketers, happy Friday!
Fantasy sports services have more channels for new customer acquisition thanks to a change to Google's advertising policies. Companies such as FanDuel, DraftKings and Yahoo Daily Fantasy will be able to start running ads on Google Search, YouTube and other Google properties in certain U.S. states as of this month. Advertisers will still need to meet certain creative and legal requirements. Gambling services must also apply with Google for certification.
Google is getting better at recognizing when sites host content from other companies on their subdomains. Renting subdomains or subfolders from other domains is not against Google's guidelines, the company clarified this week, but added, "Overall, we'd recommend against letting others use subdomains or subfolders with content presented as if it is part of the main site, without close supervision or the involvement of the primary site."
If you are allowing others to host content on parts of your site, keep in mind that it can affect your overall site. "When it comes to quality, we try to look at the quality of a website overall. So, if there are particular parts of a website that are really low quality … then overall, that could be degrading the quality of that site a little bit," said Google Webmaster Trends Analyst John Mueller.
Keep reading for your daily Search Shorts and a Pro Tip for a script to help you monitor and compare smart bidding strategies. Have a wonderful weekend.
Ginny Marvin
Editor-In-Chief
