What are CDPs and DMPs? How are they different? Can they work together? And why might I need one?
In this latest white paper from Lytics "CDPs and DMPs: Demystifying Data Management for Marketers", you'll learn:
- What CDPs and DMPs really are and how they're different
- The unique value of each technology
- The difference between first- and third-party data
- Why 82% of marketers question the reliability of third-party data—and why we think sometimes it can be valuable anyway
- How CDPs and DMPs handle data privacy
- How to figure out which technology (or combination of technologies) is right for your business
