While the original 5Ps of Marketing still offer a useful framework, the role of marketing has shifted and grown over the years. And marketers are starting to realize the old Ps aren't that relevant to their day-to-day jobs.
So, if the old 5 Ps aren't hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
In this white paper from Lytics, you'll learn:
- Why the old 5 Ps of marketing aren't quite cutting it in today's digital world
- What the new 5 Ps are and why they matter
- How the new 5 Ps drive real business results
- How CDPs, DMPs, and CRMs handle (or don't handle) digital transformation via the 5 Ps
