Good morning search marketers, let's get this week kicked off with some keyword know-how.
With the news that Google is extending same-meaning close variants to phrase match and broad match modifier, the company noted it is updating its keyword selection preferences to help keep keywords from competing against each other in certain circumstances. This raised a number of questions about how particular situations will be handled. We've aimed to answer them with a look at keyword selection preference scenarios for same-meaning keywords.
Largely, same-meaning will take a back seat to the existing keyword selection preferences. That means Google will typically give preference to the keyword that most closely matches the words or phrase used in the query and keep same-meaning keywords from triggering. There are some things to keep in mind, however. Paused keywords and limited campaign budgets can shift same-meaning matching to keywords you may not have intended. If you have different match types of keywords broken out in different ad groups, they will compete with each other on Ad Rank. There may be more to consider, let me know if you have a scenario we've overlooked: gmarvin@thirddoormedia.com.
After a roughly 24-hour period, Google fixed indexing issues that kept fresh content from showing in Search and News results. If your site publishes news or other content daily, you may see a dip in traffic from Google sources on Thursday, August 8.
Read on for a look at how PPC roles are evolving (expanding) and much more.
Ginny Marvin
Editor-In-Chief
